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Friday, June 11, 2010

BP’s failures made worse by PR mistakes - World business- msnbc.com

BP’s failures made worse by PR mistakes - World business- msnbc.com

HOUSTON - BP is already fighting an oil gusher it can't contain and watching its mighty market value wither away. Its own bumbling public-relations efforts are making a big mess worse.

Not only has it made a series of gaffes — none greater than the CEO's complaint that "I'd like my life back" — the company hasn't even followed its own internal guidelines for damage control after a spill. More...

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